If you are creating information products then you need more than one. In order to make a full income online you need multiple products. In this article I am going to discuss how to create your own product line.
Having just one product to promote to your prospects severely limits the amount of money that you can make. If you create multiple products and have a line of products that people can purchase then you build up your credibility and also the potential to generate more income.
The first product you create is probably the hardest but once you have done that then creating your own product line becomes much easier.
Whatever niche you are in there will be specific things that people will need help with. Being able to provide that help in the form of a product is the way that you can easily create your own product line.
The best way to find out what types of products will sell is to communicate with people who are most likely to want your help. Therefore you should target your marketing efforts towards people who have an interest in your particular niche.
Find out where those particular people are congregating online and then get involved yourself. One of the best ways to begin an ongoing relationship with potential customers is to create an email campaign and encourage them to sign up to your list.
You can then begin to build up your relationship and communicate with them through emails. If you develop an interactive email campaign then you have a great opportunity to find out and discover exactly what the needs are of people on your list.
This is really important as it enables you to find out exactly the kind of products that you can create in the future. When someone purchases your first product then again nurture that relationship and find out what other things that customer is finding difficult and what help they would benefit from having. This again will give you another idea of products to create that will be suitable for your existing customers.
If you use your subscribers and your existing customers as a source of product ideas then it becomes far easier to develop your own product line and to encourage repeat buyers.
Once you have multiple products you can test to find out which ones convert the best and which products are purchased in which order. This will enable you to set up a product funnel that you can put into your auto responder email campaign so that you can promote your funnel on autopilot.